The Christmas Wishes campaign by Cruz Vermelha São Paulo CVSP was a success it managed to collect more than 21 tons of products and 1680 gifts delivered to families and children in vulnerable situations in the capital of Paulo The items were distributed throughout December in various actions carried out by the entity in partnership with eight NGOs
The food collected was placed in Christmas baskets and reached the table of 1820 needy families The toys were given to children between 4 and 12 years old who wrote letters to Santa Claus With the help of the entitys partners the letters were adopted by CVSP businessmen and supporters during the Christmas campaign
Bruno Semino executive director of CVSP believes that the actions balance is positive but he emphasizes the importance of people continuing to make donations to keep projects going And also for the expansion of assistance to vulnerable families
With the growth of poverty and unemployment in recent years our mission to help people with their basic needs has grown In the Christmas Wishes campaign we seek to meet some of the main needs of the communities by taking food and a toy to make that child smile who is not guilty of the moment we spend says Bruno
In addition to food and gifts Cruz Vermelha São Paulo also managed to raise more than R178000 in donations Part of these resources was used for the campaign itself for logistics and for the realization of recreational activities for children in addition to the purchase of Christmas baskets.
The organization adopted letters from children asking Santa for gifts and distributed Christmas baskets to needy families.